This document sets out what you can expect of us regarding how we look after your information. We are users too, and share your zeal in wanting to keep what is private, private.

We seek to abide by the letter and spirit of the guidelines laid out by the UK Information Commissioner’s Office in the document ‘Privacy Notices – Code of Practice’.

We will never share your information with third parties for promotional purposes without your consent.

Who we are

More formally, we are Time To Get Reel Limited, a company registered in England and Wales under registration number 09904513. We operate the website found at and the ShowReal mobile application. Our registered office is located at:

Pentland, Farley Heath

If you have any concerns about the way we use your information or any questions about this Privacy Policy, please let us know. We can be contacted via or by writing to our registered office.
What we do with your information

Information submitted to ShowReal will be processed to:

Populate the features that we provide as part of the ShowReal service.
Provide you with updates on the service and any content that may be of interest to you.
Continually improve our service offering and user experience.
Provide commercial services to our users based on anonymous and aggregated data created by people using our service.
As the information that we collect from you will include sensitive personal data (such as your name, age and sexual orientation) we will not share your information with any third party without your explicit consent. However, if you choose to make that sensitive personal data public by disclosing it in your profile and/or video showreal, that data will then fall outside of the Data Protection Act 1998 (“the DPA”) and we may share that data with third parties without obtaining consent from you as part of the provision of our service.

We will never share your sensitive personal information with third parties for promotional purposes unless it’s evident from content that you’ve provided in using the service that you intended to make public. For example, if we love your showreal we may want to showcase it as an example of what can be done with our service. But your showreal will likely reveal your ethnic origin and probably your sexual orientation or even it may show that you are in a wheelchair or that you’re deaf or just that you wear glasses. All of this is sensitive personal data as defined by the DPA and would be protected were it not for the fact that you’ve chosen to make it public.

We may collect information and compile statistics to assess user trends, which are used by third party organisations to better understand how users interact with businesses and brands online. These statistics are drawn from a dataset that does not contain any personally identifiable information, and we will not pass on your personal details to third parties for these purposes.
How long we intend to keep your information

We will keep your data for as long as you have a profile on our website or mobile application. You can delete your information by contacting us by email at

If your information is removed from our website and mobile application, it will disappear from our service. This means that whilst your information will not appear on the website or mobile application, it will be held on our back-up systems for a period of time. After this, all content that you provided to us will be deleted permanently.
What user information we would like you to give to us

We ask you to provide your full name, date of birth and a functioning email address in order to create a profile and access our service. Alternatively you may also provide your Facebook login details. You can change these details once you are logged in through our website or mobile application by using the settings feature. You can also provide more user information, at your discretion.

You will be asked to provide further information about yourself as you complete your profile and video showreal. Whilst you can choose how much information you provide, it is important that your profile is accurate and honest so that our users benefit from our service.

Where we hold your information

The information and content held on our platform is deployed geographically to maximise user experience.

We hold our data (including all video content) on Amazon Web Services who are contracted to us for the provision of technical services. We hold all messaging data on SendBird. We remain responsible at all times for the security of your information, but if you want to know more about how we interact with Amazon Web Services and SendBird, you can view their privacy policies, amongst their other policies, here and
What we do to ensure the security of your personal information

We take the security of your data very seriously. Our approach to information security is constantly evolving and continually reviewed.

We have adopted industry best practices from both technological and business process perspectives in order to make securing your data a key part of the way we do business.
Your rights regarding your personal information

We will contact you with updates about our service and how we are evolving to deliver greater benefits to you.

You can opt in or opt out at any time you choose by clicking on the ‘unsubscribe’ link in the emails, and we will provide a list of contact options on our website.

Information that we hold about you is available to you at all times by contacting us at

Our Cookie Policy

As part of our overall approach to privacy and transparency, this section describes what cookies are in the context of our web interface, and what their use means to you. At the end, we’ve included some links to help you research cookies and their impact, and how you can use your web browser to control the way it manages cookies.
What are cookies?

According to Microsoft:
“Cookies are a very small text file placed on your hard drive by a web page server. It is essentially your identification card, and cannot be executed as code or deliver viruses. It is uniquely yours and can only be read by the server that gave it to you. A Cookies purpose is to tell the server that you returned to that web page.”
What cookies do we use?

In this section, we explain what cookies are used in the overall service we provide to our clients, and how you can switch off cookies via a setting in your browser.
Our use of cookies:
We use cookies to record when you’ve accessed our service via our website or mobile application; we also use our own cookies to recognise who you are when you return to our platform in a new visit.

These cookies are an essential part of how our platform operates, and they greatly improve your client experience. Ironically, the banner that you saw the first time you looked at the website or mobile application alerting you to the use of cookies makes use of a cookie itself, that would not be required were it not for the European Directive on the use of cookies.

These cookies are only used by us, and the information they contain is not shared with anyone else.
List of services we use which use their own cookies:

We may use Google Analytics or Appboy to understand general trends about our content and traffic sources: for example, where users come from, which pages are most popular, which sites provide most traffic and how our marketing efforts impact the amount of visits we receive.
Google’s statement about privacy is here:
Appboy’s statement about privacy is here:

In line with the latest advice from the Information Commissioner’s Office, we interpret your continued use of our platform as consent for us to use cookies to capture data about how you interact with our services, and those of other services we use.
More information about cookies

Links which provide more information about cookies:
Link explaining how to switch off cookies in various browsers:

Contact us if you would like to complain or wish to know more about how your information will be used

We can be contacted via or by writing to our registered office.
Contact the Information Commissioner if there is a problem

If you consider we have not addressed your problem, you can contact the UK Information Commissioner’s Office for assistance. Further information can be found via